We will optimize your business and enhance it's profitability.

The Practical Creative works with independent restaurants, franchisees and franchisors, whether they be quick service, fast casual, full service or fine dining establishments, whether they are start-ups or own and operate one restaurant or several. We are dedicated to assisting you in setting, monitoring and achieving your business goals. Whether you’re an experienced operator, an investor or you’re new to the restaurant game but have a great idea, or whether it's salvaging a business that has gone in the wrong direction, defining or refreshing a brand, developing a plan for expansion of services, or deciding on a new location, we would love to help.

What makes us good at what we do? We are:

• Independent – that is, we have no other agenda than to help you succeed.
• Creative – an outsider who is not bound by past efforts or preconceived ideas.
• Experienced – not only have we done it before, we have taught other to do it and has a track record to prove it.
• Paid a fee – creating a fiduciary arms length, value based relationship.
• Energizing – provide a fresh new influence for shaking up a business/ operator that has been running on autopilot.
• The Bad Guy – in a good cop/bad cop world, we will absorb the heat and let you keep peace among the family.

These are some of the areas in which we've successfully assisted clients and may be of service to you:

• Building revenues and maximizing profits.
• Identifying appropriate metrics and mining your data for insights on ways to improve business performance.
• Development and implementation of systems and processes to improve quality and consistency of operations.
• Creating a culture of accountability by intention.
• Delivering Extraordinary Guest Experiences.
• Marketing: traditional, web-based and viral campaigns, leveraging social media, community outreach.
• S.W.O.T. Analysis.
• P&L review, developing and implementing strategies and budgeting to improve financial results.
• Writing of business plans, pro formas and investment books.
• Restaurant openings.
• Concept development, refinement and expansion.
• Restaurant technology assessments and recommendations.
• Real Estate site selection criteria and evaluation.
• General troubleshooting: identifying obstacles to success, designing and implementing appropriate solutions.
• Building revenues and maximizing profits (stated again because its so important!).